Tech Data Hack

Tech Data, in collaboration with Snook, are hosting a hack in London.

Join us from the 16th and 17th of June to design and build data-rich, interactive user guides to deliver immersive experiences.


What’s a Hack?

A Hack is an event that brings together a wide range of people with different skill sets, backgrounds, and complementary expertise. We spend time in a creative environment, focused on generating and developing ideas that may be based on redesigning, developing, or combining aspects of services, products, and technology.

What’s Tech Data Hack?

A two-day event loaded with innovation, tech, collaborative energy, industry leaders, mentors, great food, never-ending coffee supplies, and tireless facilitators. This is your chance to get involved in developing future solutions that harness the power of analytics and data visualisation to guide users through events, spaces, transportation networks, and other systems.

The Hack challenge

Your challenge is to create, publish, manage, and measure compelling audience experiences:

“Design and build an interactive user guide to help users navigate a space, event, service, transportation network, or other connected systems. The guide should feature content delivery, statistics tracking, media, and an interactive interface (for example 3D rendered, picture-based, dhtml, or java).”


The guidelines

  • Consider how to gather, analyse, share, and visualise data for the benefit of both users and service providers
  • Translate the data gathered into compelling narratives and focus on delivering an immersive experience for users
  • Create data visualisations that make sense of complexity, highlight key insights, provide future guidance, and inspire informed actions

The instructions

  • Solutions might be developed specifically for Microsoft Inspire 2017 or created to lead users through other spaces/services [optional], however, they must be adaptable to be showcased at the conference [mandatory]
  • Solutions might have scalable touch and web-based interfaces, combined with Paas database [optional]
  • Design and build scalable user interfaces from phones to surface hubs [mandatory]
  • Solutions ought to have the possibility to use AI & Chat-interfaces instead of traditional computer UI [optional]

In preparation for the conference, Tech Data will share their stand design, plans, and content library in case a pre-defined dataset is needed. If participants want to invent a scenario (e.g. a train station), they can do so and make up their own content.


The Prize - What's in it for you?

The chance to showcase your idea at Microsoft Inspire 2017 in Washington DC, one of the largest tech conferences in the world, all expenses covered (including flights, accommodation, exhibitor tickets, and costs to attend the conference of a cumulative value of $5,000).

With past attendance exceeding 16,000 people from around the globe, Microsoft Inspire is the biggest Microsoft Partner event of the year. A full week of networking, learning, and collaboration to connect with industry experts, partners, and Microsoft employees.

Joining Tech Data Hack also gives you:

  • The opportunity to present your working prototypes to top-level management at Tech Data, Microsoft, Cloud Industry Forum, and to other key players in the cloud computing landscape
  • The possibility to empower your team and enhance your skills to drive innovation
  • The freedom to transform your products, mindset, and ideas by collaborating with inspiring people in a buzzing environment
  • The opportunity to meet and cooperate with like-minded professionals
  • The chance to receive guidance and feedback from marketing and tech experts
    • Learn to accelerate development
    • Learn how to manage IT systems
    • Learn about marketing storytelling
    • Learn how to navigate the IT distribution channels and how to successfully bring your products to the market
Join for a chance to showcase your idea at Microsoft Inspire 2017

Join for a chance to showcase your idea at Microsoft Inspire 2017

Submission specifications

What are Tech Data and Microsoft looking for?

The aim of the two-day hack is to define and develop interactive, working prototypes that could be showcased at Microsoft Inspire 2017.

Criteria for successful solutions include:

  • Microsoft compatible: solutions should run on Microsoft Azure [mandatory]
  • Focused on a real user-issue [optional but recommended]
  • Focused on IoT [optional - no IoT HW will be present at the hack]
  • Interfaces solutions [optional]
  • Integrated solutions: App, Interface, IoT, and Cortana [optional]
  • Solutions that might work with Cortana [optional]
  • Solutions that might make Azure easier to use for partners and showcase its full potential in a way that is relevant to users [optional but recommended]

While at the Hack, participants might work with pre-defined realistic data. Chosen prototypes would then be refined in preparation of the conference so that they can work with real data.


Sounds great! How can you join?

The event is free. You can register to join the event below or reserve your spot directly on Eventbrite.

Please contact us if you have any further questions.

The Hack will take place in London, at the Runway East Shoreditch space

Follow the event on Facebook and Twitter: #TechDataHack



16th and 17th of June, 2017

Join Tech Data and Snook to develop new ideas, gain hands-on experience, meet talented people, produce prototypes - and possibly even get the chance to license and develop your product together with Tech Data.